Last updated: 20 August 2026
About zBrandCo
zBrandCo is an independent technology publication covering AI, consumer tech, gaming, crypto, and how-to guides. We are reader-funded through subscriptions and advertising — not through paid editorial placements or sponsorships.
Our mission is straightforward: help readers make sense of technology that moves fast, costs real money, and reshapes how people work and play. We do that by reporting on what’s actually shipping, testing what we can, and citing our sources.
Editorial independence
zBrandCo’s editorial decisions are made by our editorial team alone. No company, advertiser, sponsor, or affiliate partner has any influence over:
- Which stories we cover or ignore
- The angle, tone, or conclusion of any piece
- The timing of publication
- Whether a product, service, or company receives ongoing coverage
We do not accept payment, free products, travel, or any other consideration in exchange for coverage or a favorable angle. If a company sends us a product for review, we say so clearly in the piece.
Disclosure practices
We are transparent about any relationship that could be perceived as influencing our coverage:
- Affiliate links: We currently run no affiliate links and earn no commission from products or services we mention. If this changes, we will update this page and clearly label any post containing affiliate links.
- Sponsored content: We do not publish sponsored posts. If we ever do, they will be clearly labelled as such and will never be disguised as editorial content.
- Advertising: Ads on zbrandco.com are served by third-party networks (Google AdSense). Advertisers have no control over editorial content.
Use of AI in our journalism
zBrandCo uses AI tools as part of our research and production workflow. Here is what that means in practice:
- Research: We use AI to help identify patterns, summarise large datasets, and find public records that would take a team of dozens to compile manually.
- Fact-checking: Every claim, number, and quote in our stories is verified against primary sources before publication. AI assists; humans decide.
- Writing: Our stories are written and edited by humans. We do not publish AI-generated text without substantial human review, fact-checking, and rewriting.
- Images: We occasionally use AI-generated illustrations or data visualisations. When we do, we label them clearly.
Conflicts of interest
Our writers and editors are expected to disclose any personal or financial interest in the companies or products they cover. When a potential conflict exists, we handle it by:
- Assigning the story to a writer with no conflict, or
- Publishing an explicit disclosure within the story.
Corrections and accountability
When we get something wrong, we correct it. See our Corrections Policy for how we handle errors. If you believe a story violates our editorial standards, contact us at privacy@zbrandco.com.
Regulatory disclosures
zBrandCo is registered in India. We comply with applicable laws including IT Act 2000, GDPR (for EU readers), and CCPA (for California readers). For concerns about data practices, see our Privacy Policy.
This ethics policy was last updated on 20 August 2026. Next review: 20 February 2027.