Google has opened a public beta of Ask Ad Manager, a Gemini-powered conversational AI agent natively integrated into its Google Ad Manager ad operations platform, for all users in June 2026. The tool is built to help publishers reduce time spent on high-frequency ad operations tasks, including troubleshooting delivery or line item issues, generating custom performance reports, and navigating the platform via natural language prompts per Google’s official Ad Manager product announcement.
The agent is designed to access and act exclusively on each individual publisher’s first-party Ad Manager data, keeping sensitive ad performance and revenue information private and under the user’s control per Google’s official Ad Manager product announcement. Unlike generic AI chatbots not built for ad operations use cases, it is optimized specifically for ad ops workflows, eliminating the need to manually generate standard reports or navigate nested platform menus to diagnose common issues.
Core launch capabilities
Ask Ad Manager launches with three core capabilities targeting the most time-consuming ad operations workflows:
The first core capability is real-time troubleshooting for ad delivery and line item issues, a function built to cut down on manual diagnostic work for ad ops teams per Google’s official Ad Manager product announcement.
Publishers can describe a problem in plain language, and Ask Ad Manager will pull relevant account data to diagnose root causes and suggest fixes, with no need to switch between separate report generation and navigation tabs.
For example, a publisher experiencing unexpected delivery gaps can prompt the agent to surface relevant account signals without manually cross-referencing multiple platform reports per Google’s official Ad Manager product announcement.
The second core capability is prompt-based custom performance reporting, which lets publishers bypass the need to manually merge multiple standard reports for custom metric requests per Google’s official Ad Manager product announcement.
Instead of manually combining disparate platform data, publishers can enter requests as natural language prompts, and the agent will generate formatted reports, data tables, or comparative benchmarks against the publisher’s own historical performance.
This eliminates the manual work of stitching together separate reports for one-off data requests, such as pulling month-over-month yield metrics for a specific ad unit per Google’s official Ad Manager product announcement.
The third core capability is context-aware platform navigation, a feature designed to cut down on time spent clicking through nested Ad Manager menus per Google’s official Ad Manager product announcement. The agent surfaces direct links to specific sections of the Ad Manager UI, pre-populated with the relevant filters and settings for the current task.
For instance, if a user is troubleshooting a specific line item, the agent can link directly to that line item’s settings page with the correct trafficking filters already applied, removing the need to manually navigate through multiple menu layers per Google’s official Ad Manager product announcement.
Roadmap for expanded agentic features
Google confirmed Ask Ad Manager is the first release in a broader shift to agentic ad operations for the Ad Manager platform, with expanded developer tools and pre-built agents planned for later in 2026 per Google’s official Ad Manager product announcement. The company will roll out new REST APIs and a Model Context Protocol (MCP) server to let publishers and third-party developers build custom agents that integrate directly with Ad Manager’s core trafficking workflows. Pre-built specialized agents for publishers and agencies to automate campaign discovery, negotiation, and execution are also in development, alongside infrastructure to support secure cross-platform interaction between first- and third-party agents per Google’s official Ad Manager product announcement.
Bottom line: For publishers using Google Ad Manager, the June 2026 public beta of Ask Ad Manager provides a native, Gemini-powered tool to cut time spent on routine ad ops tasks including delivery troubleshooting, custom report generation, and platform navigation, with all actions tied exclusively to the publisher’s own first-party Ad Manager data per Google’s official Ad Manager product announcement.
