Apple’s iPhone 18 Pro and iPhone 18 Pro Max go up for pre-order on Saturday, September 12, 2026 at 5 a.m. PT, alongside the next generation of Apple Watch and AirPods 5; all three product lines reach stores worldwide on Friday, September 18, with Mac mini and Mac Studio following on Tuesday, September 22 Apple Newsroom.
The iPhone 18 Pro lineup introduces a 48MP Fusion Main camera with variable aperture, an A20 Pro chip with a next-generation vapor chamber for sustained performance 9to5Mac, and iOS 27 featuring Apple Intelligence and a new version of Siri AI. Four finishes will be available: black, silver, glacier, and burgundy.
Image credit: Apple Newsroom
Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 round out the hardware refresh with new health sensors and audio architectures.
Apple is offering several purchase programs directly Apple Newsroom. Apple Trade In provides $175 to $885 in instant credit for iPhone 13 or newer. Apple Upgrade, a leasing program via Klarna, offers 12- and 24-month terms for iPhone and Apple Watch, and 24- and 36-month terms for Mac Studio. Carrier deals through AT&T, T-Mobile, and Verizon provide up to $1,200 in credit when trading in iPhone 14 or newer. U.S. customers can also use Apple Card Monthly Installments at 0% APR with 3% Daily Cash back.
The Apple Newsroom article was published on September 11, 2026; Apple also unveiled iPhone Duo as a new entry-level model alongside the Pro lineup on September 9, 2026, and conducted AirPods 5 noise-reduction and heart-rate accuracy testing in July 2026 Apple Newsroom.
For context on Apple’s September event cadence, see our earlier coverage of Apple Upgrade replacing iPhone loans with leasing.
