Google is embedding new AI-driven features directly into Google Ads and Google Analytics to help marketers move faster from data to decision. Announced on August 10, 2026, the update adds AI-powered homepage summaries, visual reporting via text prompts, and benchmarking tools that compare performance against similar businesses Google announcement. The broader analytics infrastructure supporting these tools is documented in Google’s analytics systems Google Analytics.
The centerpiece is an expanded version of Ask Advisor, Google’s in-product AI agent that now operates across Google Ads, Google Analytics, and Merchant Center. The agent connects data from multiple platforms to deliver personalized recommendations without requiring marketers to switch between tools. Beta access is available now for English-language accounts Google Ask Advisor details.
For analysts, the new AI Overviews on the Google Analytics homepage surface important performance shifts—seasonal sales peaks, traffic changes, impression share impacts—as soon as you log in. Clicking any insight card hands that context to Ask Advisor for deeper analysis. Marketers can also opt into phone or email notifications to receive these summaries on a schedule that fits their workflow.
In Google Ads, the homepage now surfaces personalized AI-powered insights cards. A prompt box above those cards lets you generate custom insights on demand, such as understanding competitor impact on impression share or identifying trends that could improve campaigns. Coming soon to Google Analytics, new Dashboards will let you transform raw data into visualizations using simple text prompts, with each report generating a real-time summary that explains the “why” behind the numbers.
A new benchmarking feature in Google Analytics digs deeper by comparing your campaign performance against anonymized averages from similar businesses. Kevin Marshall, Paid Media Director at Gardyn, noted that Ask Advisor has become his “go-to for a directional check on paid media performance,” with the speed of insight giving his team more time to make performance-improving shifts Google announcement.
For teams that already juggle multiple Google marketing products, the practical takeaway is reduced context switching. Ask Advisor acts as a single entry point for campaign questions, pulling data from Ads, Analytics, and Merchant Center into one conversation. If you manage cross-product campaigns, the beta is worth testing now; the agentic capabilities are rolling out incrementally, with more features promised later this year.
If you’re looking at how other vendors are approaching AI-assisted marketing, our coverage of NVIDIA’s AI marketing tools at Cannes Lions offers a useful contrast in how hardware and software vendors are positioning AI in the same space.
